Pay Per Click Advertising

With Pay Per Click advertising you can reach people when they are actively looking for your products and services. This means you receive targeted visitors and customers. Cost-per-click pricing means you only pay when people click on your ad and it is easy to control costs allowing you to set Monthly, Weekly or even Daily budgets.

How does it work?
Simple, you place bids on carefully selected keywords that relate to your web site. The bid is normally just a few pence, but the more you bid compared to other advertisers, the higher up the search engine results your website could appear. Every time your advert is clicked by a search engine user you are charged the bid amount.

With a budget of £100 a month you could attract an extra 8000 visitors a year to your website by bidding a mere £0.15 per click on average.

Google AdWords
Every time a user on Google conducts a search, a secondary set of results appears on the right hand side of the screen, opposite the free results. These are pay per click adverts.

The schemes we create are a series of keyword-targeted adverts, choosing keywords for which your ad will appear and specifying the maximum amount you are willing to pay for each click. You only pay when someone clicks on your ad. To save money, AdWords Discounter automatically reduces the actual Cost Per Click that is paid, to the lowest cost needed to maintain your ad’s position on the results page. There is no minimum monthly advertising spend with Google AdWords and you can capture a world wide audience for your adverts.

As part of the scheme, with some minor changes to your website, we are able to track email enquiries generated by a Google advert with Google AdWords reporting tools. This feature allows us to track how many ad clicks convert to leads.

Google AdWords provide conversion data right down to the keyword level in it’s reports and this is information that can help you measure your advertising return on investment.

Here are some of the websites you could advertise your business on:

Our Service
The services we offer are consultancy and set up, or a fully managed scheme. Our managed service will monitor the campaigns performance daily, for the first week, then once a week for the remaining period of the scheme, we constantly tweak and develop the scheme to produce a cost effective sales/lead generator.

A one off set up consultation including keyword research starts from £250. The fully managed service including keyword research, amendments to your website, monitoring and reporting, start from £500 for a three month scheme, plus advertising spend.

For further information please use the email form on the contact us page, or call us on +44 (0) 207 558 8408.