Pay Per Click Advertising

How does it work?
Simple, you place bids on carefully selected keywords that relate to your web site. The bid is normally just a few pence, but the more you bid compared to other advertisers, the higher up the search engine results your website could appear. Every time your advert is clicked by a search engine user you are charged the bid amount.

With a budget of £100 a month you could attract an extra 8000 visitors a year to your website by bidding a mere £0.15 per click on average.

Google AdWords
Every time a user on Google conducts a search, a secondary set of results appears on the right hand side of the screen, opposite the free results. These are pay per click adverts.

The schemes we create are a series of keyword-targeted adverts, choosing keywords for which your ad will appear and specifying the maximum amount you are willing to pay for each click. You only pay when someone clicks on your ad. To save money, AdWords Discounter automatically reduces the actual Cost Per Click that is paid, to the lowest cost needed to maintain your ad’s position on the results page. There is no minimum monthly advertising spend with Google AdWords and you can capture a world wide audience for your adverts.

As part of the scheme, with some minor changes to your website, we are able to track email enquiries generated by a Google advert with Google AdWords reporting tools. This feature allows us to track how many ad clicks convert to leads.

Google AdWords provide conversion data right down to the keyword level in it’s reports and this is information that can help you measure your advertising return on investment.